A 2023 survey of consumers in the UK and Ireland, North America, and the Asia Pacific region found that older consumers were more likely to say they saved money using grocery loyalty program points, discounts, or savings. Specifically, 75 percent of the silent generation were able to do so, compared to 55 percent of the Generation Z.
Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation
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Eagleeye. (April 14, 2023). Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/
Eagleeye. "Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation." Chart. April 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/
Eagleeye. (2023). Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/
Eagleeye. "Share of Consumers Who Saved Money by Using Grocery Loyalty Program Points, Discounts, or Savings in 2023, by Generation." Statista, Statista Inc., 14 Apr 2023, https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/
Eagleeye, Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation Statista, https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/ (last visited December 21, 2024)
Share of consumers who saved money by using grocery loyalty program points, discounts, or savings in 2023, by generation [Graph], Eagleeye, April 14, 2023. [Online]. Available: https://www.statista.com/statistics/1536831/money-saving-grocery-loyalty-programs-offers-generations/